Good Morning! How was your weekend?
Last week, Coeur de Lion jewellery launched in three Swag stores in London; namely Bromley, Croydon and Watford.
A family business just like us, Swag was founded 39 years ago, and today has six shops around the Greater London area (as well as 17 Pandora shops!). Providing collections of beautiful jewellery, the Managing Director of P&A Agencies, Peter O’Loughlin, described Swag as an ‘excellent, established group [that] will suit Coeur de Lion Jewellery perfectly.’ (Retail Jeweller, 2013) Congratulations, Swag!
And so the presence of Coeur de Lion in the market continues to grow. If you haven’t seen Coeur de Lion jewellery before, it’s full of life, colour and contemporary designs. A French-named, German jewellery company, Coeur de Lion is named after an English Punk record label. Founded in 1987 by cool couple Carola and Nils Eckrodt, the brand is famous for combining CRYSTALLIZED™ Swarovski Elements, glass, acrylic and metal alloys, to create breathtakingly beautiful and bright modern jewellery. Associated with, and sold in, six world-famous museums, including the Guggenheim in New York and the Royal Academy of Arts in London, Coeur de Lion is not simply stunning jewellery – it has also established itself as Art. In fact, the brand describes itself as, ‘a disciplined work of art’, and we’re not surprised. With each and every piece still handmade in the company studio in Stuttgart, around 50 employees maintain Coeur de Lion’s penchant for unique, perfectly hand-crafted masterpieces.
Here at Bellefontaines’ Jewellers, we completely support the promotion of the Coeur de Lion jewellery brand, as we think that the jewellery is unique, beautifully designed and special. In fact, we like it so much, that we run a separate online retail shop called Maria Louise, one which specialises solely in the provision of Coeur de Lion jewellery. Recently, we’ve been making a few changes to our Maria Louise website – a new look, new promotions and new FREE delivery. What’s not to like?
And here’s some more good news. A brand-new promotion will soon be coming to Maria Louise, exclusively for Maria Louise Facebook Fans and Twitter Followers. The promotion will be in the form of a sweepstakes, in which entrants will have the chance to win a generous voucher to spend on Coeur de Lion jewellery at www.marialouise.co.uk! We’re keeping the rest of the details secret for now, but why not Follow @MariaLouiseShop and Like the Maria Louise Facebook Page to keep updated? In the meantime, why not have a look around the Maria Louise website? Remember, if you see anything you like, just enter code ML20DISC at the checkout for 20% Off your order! If you want to know more about Maria Louise, you can click here to read our blog post all about our luxury, online venture.
Take care and have a great week,
Madz at Bellefontaines’ Jewellers Social Media
Reatil Jeweller (2013) ‘Coeur de Lion launches in three Swag stores’ [online] Avialable from: http://www.retail-jeweller.com/a-z/swag/coeur-de-lion-launches-in-three-swag-stores/5047822.article?blocktitle=LATEST-NEWS&contentID=3379
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